![]() ![]() Many managers assume that a well-designed, well-executed, well-financed marketing program will Stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permissionīillions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter howĬlever or brilliant. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or By payment of the required fees, you haveīeen granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. All rights reserved under International and Pan-American Copyright Conventions. ![]() Copyright © 1993 by Al Ries and Jack Trout. File:///F|/Business/Marketing/22 Immutable Laws Of Marketing.htmlĭedicated to the elimination of myths and misconceptions from the marketing process
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